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Daniel Pogoda of Dane Shulman Associates, LLC Defends Lawyer Advertising

RELEASED: August 1, 2012


If you’ve ever spent an afternoon in front of the TV you’ve probably seen them: the foreboding music, the scripted dialogue and the prospect of compensation for your injuries. Television commercials for law firms, especially personal injury attorneys, have been on the air for years.

Daniel Pogoda, Managing Attorney at the Boston personal injury firm Dane Shulman Associates, LLC, recently spoke about these advertisements on WERS 88.9. The “Lawyers Advertising” segment is part of WERS’ ” Jury as the Story,” a feature examining legal issues from the novel perspective of jurors or viewers. Among opinions that attorney commercials are “tacky” or somehow detrimental to the legal profession, Pogoda stood up for personal injury attorneys who run these commercials. He explained how advertising helps not only law firms, but also the people they represent.

Dane Shulman Associates advertises extensively throughout the area and Pogoda considers advertising an essential part of the firm’s work. Daytime ads help the firm reach out to Boston’s working class and unemployed, who may not know any attorneys, but who still deserve representation.

On the radio segment, Pogoda also emphasized the firm’s dedication to providing quality representation for all. “We’re not [practicing law] because we’re rolling in money – because we’re certainly not. We’re doing this because this is something we love to do and we feel we’re helping people and we can survive on it,” Pogoda said. Located in Boston’s Mattapan Square, Dane Shulman Associates offers flexible hours and contingent fee arrangements in a commitment to be accessible to Boston injury victims.

Faced with criticism of attorney commercials, Pogoda pointed out that advertising a business’ services isn’t necessarily a bad thing.

“Does it cheapen Toyota to advertise their cars?”, Pogoda asked. “Does it cheapen Boston Medical Center and Brigham and Women’s Hospital to advertise themselves, which they are also doing?” The firm’s ads may appear tacky to some but they highlight Dane Shulman Associates’ responsiveness and commitment to its customers, of which Pogoda and his colleagues are very proud.

About Dane Shulman Associates, LLC

The Dane Shulman name has been known for protecting personal injury victims throughout New England for more than 50 years. The firm provides personal attention to injured clients, an experienced staff of attorneys, paralegals and senior claims adjusters, language services, and reasonable rates.

The team at Dane Shulman Associates, LLC, represents clients facing legal issues involving motor vehicle accidents, slip-and-fall injuries, and other personal injury matters. In addition, the firm routinely handles matters in other areas of the law such as workers’ compensation, divorce, Social Security Disability, bankruptcy and real estate.

For more information about Dane Shulman Associates, LLC please visit or call 617-298-2500 to schedule a free initial consultation.

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